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    <title>ブログ</title>
    <link>https://www.monointive.jp/blog</link>
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    <language>ja</language>
    <pubDate>Sun, 16 Aug 2026 15:44:01 GMT</pubDate>
    <dc:date>2026-08-16T15:44:01Z</dc:date>
    <dc:language>ja</dc:language>
    <item>
      <title>"販売施策"から脱却しよう〜製造業におけるマーケティング課題とは？</title>
      <link>https://www.monointive.jp/blog/%E8%B2%A9%E5%A3%B2%E6%96%BD%E7%AD%96%E3%81%8B%E3%82%89%E8%84%B1%E5%8D%B4%E3%81%97%E3%82%88%E3%81%86-%E8%A3%BD%E9%80%A0%E6%A5%AD%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%AA%B2%E9%A1%8C%E3%81%A8%E3%81%AF</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.monointive.jp/blog/販売施策から脱却しよう-製造業におけるマーケティング課題とは" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.monointive.jp/hubfs/blog/introduction-to-manufacturing-marketing-1.webp" alt="&amp;quot;販売施策&amp;quot;から脱却しよう〜製造業におけるマーケティング課題とは？" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;近年、BtoBマーケティングに関する情報は書籍・ネットメディアなどを通して目にすることが多くなってきましたが、「&lt;strong&gt;こと製造業となるとあまり情報がない&lt;/strong&gt;」というお声をお聞きします。&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.monointive.jp/blog/販売施策から脱却しよう-製造業におけるマーケティング課題とは" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.monointive.jp/hubfs/blog/introduction-to-manufacturing-marketing-1.webp" alt="&amp;quot;販売施策&amp;quot;から脱却しよう〜製造業におけるマーケティング課題とは？" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;近年、BtoBマーケティングに関する情報は書籍・ネットメディアなどを通して目にすることが多くなってきましたが、「&lt;strong&gt;こと製造業となるとあまり情報がない&lt;/strong&gt;」というお声をお聞きします。&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2F%E8%B2%A9%E5%A3%B2%E6%96%BD%E7%AD%96%E3%81%8B%E3%82%89%E8%84%B1%E5%8D%B4%E3%81%97%E3%82%88%E3%81%86-%E8%A3%BD%E9%80%A0%E6%A5%AD%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%AA%B2%E9%A1%8C%E3%81%A8%E3%81%AF&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 18 May 2026 06:35:56 GMT</pubDate>
      <guid>https://www.monointive.jp/blog/%E8%B2%A9%E5%A3%B2%E6%96%BD%E7%AD%96%E3%81%8B%E3%82%89%E8%84%B1%E5%8D%B4%E3%81%97%E3%82%88%E3%81%86-%E8%A3%BD%E9%80%A0%E6%A5%AD%E3%81%AB%E3%81%8A%E3%81%91%E3%82%8B%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E8%AA%B2%E9%A1%8C%E3%81%A8%E3%81%AF</guid>
      <dc:date>2026-05-18T06:35:56Z</dc:date>
      <dc:creator>test</dc:creator>
    </item>
    <item>
      <title>保守契約の更新漏れを防ぐには？製造業向けCRM/SFA活用法</title>
      <link>https://www.monointive.jp/blog/service-contract-renewal-followup</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fservice-contract-renewal-followup&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 20 Apr 2026 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/service-contract-renewal-followup</guid>
      <dc:date>2026-04-20T09:00:00Z</dc:date>
    </item>
    <item>
      <title>サービス履歴をリプレイス提案につなげる｜製造業のCRM/SFA活用</title>
      <link>https://www.monointive.jp/blog/service-records-replacement-proposal</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fservice-records-replacement-proposal&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 20 Apr 2026 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/service-records-replacement-proposal</guid>
      <dc:date>2026-04-20T09:00:00Z</dc:date>
    </item>
    <item>
      <title>製品説明だけでは響かないをどう乗り越える？製造業の営業課題に効く「リサーチ型提案資料」の活用方法とは？</title>
      <link>https://www.monointive.jp/blog/research-content-sales-manufacturing</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fresearch-content-sales-manufacturing&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 07 Jun 2025 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/research-content-sales-manufacturing</guid>
      <dc:date>2025-06-07T09:00:00Z</dc:date>
    </item>
    <item>
      <title>製品情報だけでは響かないをどう乗り越える？製造業のマーケティングで"伝わる"コンテンツをつくるには</title>
      <link>https://www.monointive.jp/blog/research-content-marketing-manufacturing</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fresearch-content-marketing-manufacturing&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Fri, 06 Jun 2025 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/research-content-marketing-manufacturing</guid>
      <dc:date>2025-06-06T09:00:00Z</dc:date>
    </item>
    <item>
      <title>製造業のマーケティングはQCD+Sで考えよう！</title>
      <link>https://www.monointive.jp/blog/qcds-framework-manufacturing-marketing</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fqcds-framework-manufacturing-marketing&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Mon, 03 Feb 2025 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/qcds-framework-manufacturing-marketing</guid>
      <dc:date>2025-02-03T09:00:00Z</dc:date>
    </item>
    <item>
      <title>製造業マーケティングコンテンツづくりの鍵～QCD+S観点の"コト作り"の方法とは？</title>
      <link>https://www.monointive.jp/blog/content-creation-qcds-manufacturing</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Fcontent-creation-qcds-manufacturing&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sun, 02 Feb 2025 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/content-creation-qcds-manufacturing</guid>
      <dc:date>2025-02-02T09:00:00Z</dc:date>
    </item>
    <item>
      <title>製造業マーケ実践例：コンテンツの"つくりっぱなし"を防ぐには？</title>
      <link>https://www.monointive.jp/blog/avoid-content-waste-manufacturing-marketing</link>
      <description />
      <content:encoded>&lt;img src="https://track.hubspot.com/__ptq.gif?a=47826259&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.monointive.jp%2Fblog%2Favoid-content-waste-manufacturing-marketing&amp;amp;bu=https%253A%252F%252Fwww.monointive.jp%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <pubDate>Sat, 01 Feb 2025 09:00:00 GMT</pubDate>
      <author>takuma.saito@monointive.jp (斉藤拓真)</author>
      <guid>https://www.monointive.jp/blog/avoid-content-waste-manufacturing-marketing</guid>
      <dc:date>2025-02-01T09:00:00Z</dc:date>
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